Video Marketing – The 3 Video Categories

When it comes to utilizing your videos for marketing purposes, especially when putting them on YouTube, there are only 3 primary categories that they should match into.

Aside from world exclusives (that are quite tough for the regular guy within the street to engeneer without a bit of luck) it is these 3 categories of video that time after time create the most views and the biggest responses from viewers, which is clearly what you want when posting your videos on YouTube to begin with — especially if they’re intended to market your product, service or business.

Educational Videos: a.k.a the “How To Do It”

Educational videos can show you how you can do nearly anything: change your auto mobile oil, change the vent inside your heating unit, even hang a image correctly. Give it a little believed, and you can actually marketplace your company utilizing an educational video. As an instance, say your business is promoting Mary Kay items. You can produce a video to show the world how to do a perfect “at home” manicure. This can raise interest enough to bring guests to your web site exactly where they could purchase items for performing the procedure. People prefer to learn how to do things, along with a video because it feels less like an advertisement if they are really obtaining something out of it by watching. It sort of slips under the radar as long as you avoid the 5 Video Marketing Errors.

Informational Videos

The informational video provides your viewers, well, information. These are similar to educational videos, but the emphasis is providing information on a topic rather than a “how-to” tutorial. To be most effective, you want to be sure that you simply don’t forget the entertainment worth of one’s marketing video. You can usually give info without being too dry or technical, or worse, sounding preachy. Watch a couple of late-night infomercials — to determine how not to do it!

Entertainment Videos

These are the videos that many people go to YouTube to watch. The entertainment video’s main objective is for people to merely appreciate watching it. You are able to always use this in your marketing methods as well. Like using the educational video as a advertising ploy, in the event you can get people to watch, then they will remember your item and (hopefully) your website too. Remember that your advertising video shouldn’t truly be a commercial — especially not when it is on YouTube. You will find 1000’s of commercial-like videos already on YouTube, and you should stand out from that pack.

So now you know what the three main cateogries are but do you know about, scripting, outlines, making slideshows, how to use graphics, greenscreens, optimisation for streaming and all that other important information?

Don’t worry it’s all simplified here using the Video Simplified Bonus.